UCF Student Union Marketing Projects
Project Roles:
Art Direction, Layout, Apparel Design, Information Design + Infographics, Digital Illustration, Iconography
Timeline:
May 2017 - May 2019
I had the pleasure of working at the UCF Student Union, the 'heart' and central hub of campus, for two years: first as a junior designer with a mentor, and then as the overseeing Lead Designer. During this time, I gained plenty of experience with a variety of projects for the Student Union’s internal staff, while helping craft and maintain a consistent brand image for the Student Union and its facilities, as well as its subsidiary branches like Knights on The Mall (tailgating) and Bike N' Gold (free campus bike repair).
The selected following designs showcase my application of the Student Union’s branding scheme, which seeks to appeal to the student demographic with its clarity, bright colors, playful graphics, and sense of fun.
Quick Facts Brochure
Below is a brochure created for distribution to new students at UCF. The Student Union offers a multitude of resources, so the Marketing Team wanted a way to convey quick and helpful facts about the building and its amenities to incoming students.
Student Union Quick Facts Brochure - Front & Back
Student Union Quick Facts Brochure - Interior
Marketing Team Assets
As the Lead Designer, I often directed projects to streamline the Student Union's internal operations. The below social media report template and thank you card were custom-created for our Marketing Team to use in presentations to senior staff and office activities.
Bike N' Gold
The Student Union manages a sub-department called Bike N' Gold, which offers free bike sharing and free bike repairs to students. I had the chance to help create their team T-shirts and brand their new social media page with suitable icons.
Bike N' Gold T-Shirts
Bike N' Gold Instagram
Bike N' Gold T-Shirts - worn by crew
Knights on the Mall
The Student Union also manages UCF's tailgating committee, called Knights on the Mall, which seeks to foster an enthusiastic campus-wide spirit for football events. I designed maps, lanyards, shirts, and stickers for them, among other promotional and information-centric material.
Knights on the Mall T-Shirt - 2018
Knights on the Mall Game Stickers - 2018
