Project Roles: 
Art Direction Expansion, Collateral & Mockups, Presentation Deck Development
December 2019
Lee Waters, Initial Art Direction (Maven Creative)
SightPlan is a forward-thinking tech company pioneering a smart, human-centered asset management and resident service platform for apartment communities. They believe in the power of technology to connect communities and reduce the complexity of site management, in order to effectively deliver a better way of living and provide a 'framework' for holistic success.
Given a logo developed by a senior designer at Maven Creative, my job was to expand upon the base brand concept and create examples of collateral and possible art direction to show to the client in presentation format – making the new proposed brand seem real within the landscape of SightPlan's industry.
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